Whether you are decorating your office or shop, or designing a custom business sign, color is a hugely powerful tool. But it’s important to know how to use it to best effect.
While color is said to be the single most important component of any interior, and certainly a major factor of corporate interior graphics, when incorporating color in a custom business sign, there are additional elements that must be considered. These include existing corporate colors of the business, as well as the location planned for any corporate business sign.
Understand the Psychology of Color
While we all have our own favorite colors, and react to color in different ways, there are widespread theories that relate to the psychology of color. Some colors are cold, others are hot; some invoke energy, while others produce a sense of excitement. But it’s not quite this simple as different shades and hues of just a few primary colors provide a rainbow of possibilities, that include contrasting responses to what one might have regarded as a single color. For example there are warm blues and cold blues, and some yellows are more dusky that sunny.
To understand how so-called primary colors “change,” all you have to do is study the age-old color wheel that was originally identified by the renowned English scientist, Isaac Newton.
In a nutshell, there are three primary colors – red, yellow and blue – that are pure colors in their strongest form. Then there are three secondary colors are made up of equal amounts of the primary colors: orange (red and yellow), green (yellow and blue), and purple (blue and red). Secondary colors in their pure form are not as intense as primary colors, but they are more intense than the six tertiary colors that are made up of the six tertiary colors that are formed from a primary color plus a secondary color. So orange and red mixed together forms reddish orange, while orange and yellow creates a totally different color… and so on.
In addition to these 12 colors or hues, there are also three “non-colors” that appear in varying degrees: black, white and gray. Frequently used as an accent in both interior design and corporate interior graphics, they are invaluable when it comes to custom business signs, especially for backgrounds and for text.
Choosing the Best Color for Your Custom Business Sign
The characteristics of different colors are part and parcel of the psychological effects of color. For instance reds and oranges (whether reddish or containing more yellow) are generally considered hot, and are often used to warm an interior. Blues are mostly considered cold, but those with more red in them aren’t cold at all.
At the same time red is a powerful, strong color that is considered exciting. While it stands for “stop” and “danger,” it also suggests survival and demands respect. It is best combined with white and possibly black if used for a custom business sign.
Orange is generally an energetic color that is certain to demand attention. Yellow is strong and friendly, cheerful and happy. However when it comes to custom business signage, it should either be used as a background color, or if used for lettering, it works best with black or a very strong color behind it.
While green is usually considered to be fresh and restful, it can also be electrifying. It can inspire confidence and can work well for logos; however green lettering can be difficult to read on a custom business sign. In an era where environmental considerations are vital, green can work psychologically in the favor of some businesses.
There are so many different blues that have equally different effects, from cyan to Royal blue, and edging on purple, with its own royal connotations. Using blue in a custom business sign requires forethought in terms of the effect it will have. Many dark blue hues (including Royal blue) will portray a feeling of loyalty, trust and stability, whereas a light, clear sky blue will tend to inspire a much more casual and carefree feeling.
Corporate Colors and Legibility
While it really is important to incorporate corporate colors into any custom business sign, it is equally important to ensure that the signage is noticeable and legible. Sometimes a corporate color takes second place, appearing only in the logo.
If you need advice on how to use color on your next custom business sign, MegaBytes Digital can help. Call us today.