Backlit displays are beautiful when properly created and they have an incredible impact. So it is not surprising that the trend for their use is growing in the world of marketing.
Apart from anything else they create great first impressions that can help companies build brands.
The Use of LED For Backlit Displays
Today many television and computer screens use LED backlighting for effect and impact. The lighting is literally behind the screen. This same technology is used to light displays in offices and at trade shows. It is eco-friendly and hugely effective.
The effects can be powerful for marketing or educational purposes. Better still, the displays last longer than other media forms and yet are amazingly budget friendly.
Unlike photographs, backlit displays are created with transparencies that are rather like big slides that allow the light to shine through them.
So where would you use backlit displays? The most obvious applications are:
- In the office
- At trade shows and other events
Backlit Displays for Office Decor
Whether you want to create an eye-catching display in the office or use pictures to promote what the business does, backlit displays provide awesome options. It is particularly effective for customized branding.
These might be used in a reception area or a boardroom, and they might take up a relatively small area or an entire wall.
Backlit Displays for Trade Shows and Events
One of the advantages of backlit displays is that they can be created so that they are transportable and can be used for booths and other stands. They are much more effective than posters or simple photographic displays and are fantastic for branding products and companies.
In fact, backlit trade show displays have been heralded as “one of the hottest advertising trends at trade shows” this year (2017).
Why Backlit Displays are Better Than Photographs and Posters
When posters and photographs are exposed to UV light they fade. It doesn’t happen immediately, but if you look at old photograph albums your parents or grandparents had you’ll immediately see the difference.
When a high-quality transparency like Duratrans is used the opacity is extraordinary.
Backlit Displays From MegaBytes Digital
MegaBytes Digital has an enormous Lightjet printer that can produce huge, high quality photographs up to 72 x 120 inches in size. The Duratrans “photographs” are created in the form of a transparent film that makes the pictures come alive.
Does the idea excite you? If so, contact us to find out how to join the trendsetters.