There’s no question that preparation is the key to having a successful trade show. You have plenty of time to get ready for the show, use it to full advantage to ensure that you get all the details absolutely perfect. When you attend a tradeshow and hit on all cylinders, you stand to gain immensely.
Plan Your Show for Maximum Benefit
Effective planning is what separates successful trade shows from ones where you completely underperform. When you know every detail about an upcoming show, including detailed demographic information, you put yourself in a position to win. The trade show promoter will be able to provide you with a lot of information about exactly who attends. Take time to firmly understand their needs and why they’re attending. When you have formed a complete picture of who you’re trying to reach, it makes it much simpler to craft specific messages that spur them to take action.
Dial in Your Graphics and Images
The biggest mistake most tradeshow attendees make is not dialing in their graphics and images to speak directly to the crowd at the show. Your banners and graphics speak to consumers in a simple, primal way that helps them take action. It’s well worth having a professional design firm make your graphics for you. When a firm deals with trade show attendees frequently, they’ll have deep insights into which graphics work the best. Your graphics need to engage your targeted consumers completely. If they do, you’ll end up getting a lot of fresh business from the shows you attend.
Don’t Forget Your Call to Action
Some vendors fail at trade shows because they simply don’t have specific marketing objectives in mind. It’s important that you avoid making that mistake by coming up with a clear set of goals and objectives for your attendance. If you want the attendees at the show to take some sort of action, give them an easy way to do it. A good practice is to couple specific giveaway items with distinct “calls to action” so that you’re able to track and monitor your results. Incorporate the call to action in your trade show display and graphics to really hammer home the point. You could have visitors call a specific phone extension or a website URL to track their interest. That way they’ll add themselves to your sales funnel for easy follow ups. You’ll also have specific conversion information from the show, which is incredibly useful for improving your marketing message over time.