When you are trying to advertise your company, you can’t just throw up a sign and call it a day. You have to make sure that your signage is effective or else you are wasting time and money. One mistake that business people often make is to figure out the size of the sign they want first and then design the content to fill the space. This is absolutely the wrong approach and it never produces an effective sign.
Expert sign designers will first decide what size the lettering will need to be for it to be clearly legible to your audience once it is put into place. They then let that decide the size of the sign. Doing it this way simplifies the process because it helps to dictate:
- The number of words
- The amount of whitespace
- The amount of contrast
When you are trying to design a sign for maximum impact, you need to keep two things in mind:
- Speed – If you will be putting your sign up in an area where the passerby tends to move quickly, then you will need a larger point size on your font. Plus, the faster your audience is moving, the fewer words you should use in your message.
- Distance – If your sign is going to be far away from your target audience then you need a large letter size and a lot of contract to catch their eye. If you are unsure about what size to use at which distance, the APCO International organization has published a chart that details the font size to use at specific distances.
One other factor you need to be aware of is the age of your audience. If your target audience is 65 years or older, then their eyesight will not be as good a younger audience and you will have to compensate for it by using larger print with more contrast.
When you’re ready to bring your design to life contact MegaBytes Digital today. We have the capabilities to print on most any material and ensure that your potential customers and clients notice your business.