Whether you do business on the high street or on the Internet, good effective signage is vital. Even more importantly, anyone with a business in the real world needs to first design the best possible sign for the business before adapting it to a digital format.
There are several tried and tested design principles that you can use to design the right sign for your business, but first it is vital to have a good name and image for the business. This should include a logo that reflects the name, image and mission statement of the business, as well as corporate colors.
Ultimately your sign must reinforce the mission statement and stated objectives of the business, including the products or services offered.
How to Make the Best of Business Signage
Good signage will be visible, highly noticeable and attention grabbing, easy to read, and memorable.
- Size is important, both for the sign itself and the images and wording that is included on the sign. Business signs, whether permanent or temporary (to advertise a conference or sale for instance) need to attract attention from a distance, especially if the storefront is close to a road or highway where it can be seen by drivers. An accepted rule of thumb is to design lettering so that visibility is 10 foot (3 m) for each inch (25 mm) of the height of letters. So if you want to create impact from 100 feet (or about 30 m) away, letters should be about 10 inches (254 mm) high.
- Readability is also vital, which makes the choice of typeface (or font) very important. Contrast can also help with readability, with dark lettering on a light background, or vice versa. Some colors are also easier to read than others. The spacing of letters in words is also important.
- Color plays a bigger role than many people realize, which is why the choice of compelling and effective corporate colors is so important… even before you start designing or commissioning signs, or even stationery. The biggest mistake a business owner can make is to choose colors that are trendy, or even colors that are a personal favorite. Color combinations are also important since some colors show up better on others. If you’re not sure, then take time to look at existing business signs to see which have the most impact. One example of an excellent color combination is yellow and black, which is why these colors are used for so many road and emergency signs. Postbox red is another powerful color, but it doesn’t generally work with black, and is much more effective with white or yellow.
Mistakes to Avoid When Designing the Right Sign for Your Business
While an effective business sign will be well proportioned, beautifully color coordinated, balanced and effective, not all signage works. Common mistakes to be avoided include:
- Introducing an elegant feel to a sign – it might look pretty but it’s not going to have maximum impact.
- Attempting to make a sign appear understated – it simply will not be effective.
- Making signs blend into the surrounding environment – instead you want the sign to stand out.
- Including too much verbiage and information on the sign, because people won’t be able to read it in passing.
- Positioning the sign where it won’t be easy for people to see. Signs on freeways can be higher than those in town or urban areas, but they should be positioned where buildings, trees and so on won’t block them.
- Graphics are important elements of business signs, but pictures (or even background colors for that matter) should never overpower the message the sign portrays.
Whether you have a clear idea of what your business sign to look like, or need a professional to design your sign for you, the staff at Megabytes Digital will help you ensure the sign you have made is right for your storefront.