Signage is an important element of any business whether it’s located on the high street, tucked away in the suburbs, or only has an online presence.
Signs tell a story about the business, endorsing its mission statement, sharing its purpose, pointing to its location, identifying its customers, and selling its services or products. Of course the way it does this depends on whether the sign is on-site, either outside or inside the business, or whether it is a sign located elsewhere to advertise the business. Either way, custom signs attract new customers and clients, and keep existing customers loyal and happy. Custom signs used within corporate interiors can also reassure and inspire employees.
Well thought out, well designed custom signs can help grow any business. So how can you use custom signage to help grow your business?
Make Your Business Stand Out
Well designed, a custom business sign will make your business stand out from the rest. Whether you are opening a new outlet or drawing attention to a business that has existed for decades, the sign can grab attention and make people want to know more. A digitally printed full color sign can do this beautifully.
Use a Custom Sign to Give Directions
Custom signs may also be used to direct customers to a business office or store. But they don’t just want to know an address and telephone number, most customers will want to know how to get to you and where to park when they get there. An effective custom sign will likely include the name of the business, its physical and website address and telephone number, as well as a simple message to get customers there quickly and safely. For example, if a business is located in an industrial area that is difficult to navigate, custom signs could be used to literally direct new customers there – or maybe just a block or two away to say “turn right.”
Signs for Special Offers
Point-of-sale custom signs are quite different to signs that direct customers to where they need to go. For instance, shops with new offers, sales, or special deals can use custom signs to lure people inside with the promise of something they cannot afford to miss out on. Once you’ve got them inside, you’re already half way to making another sale, and increasing your valued customer base – which will ultimately help grow your business.
Custom Signs Within Corporate Interiors
Custom signs inside corporate interiors are usually more focused and often more subtle, highlighting company values.
Grab Attention at Night
Illuminated custom signs can be incredibly valuable to businesses that open late, or stay open all night. They stand out in a dark street and definitely grab attention. But illuminated signs must be thoughtfully designed otherwise they just become part of the pretty night sky!
Megabytes Digital Custom Signs
Megabytes Digital offers the full range of custom signs, from signs suitable for corporate interiors to signs that stand proudly outside corporate offices – and everything in between. Come to us to see how we can help you grow your business with new custom signage.