There is absolutely no dispute about the importance of, and need for, business signs outside shops, offices, factories, medical centers and hospitals, and commercial centers. But too many business owners – particularly small and medium enterprises – neglect interior signage, either downplaying it or not using it at all.
The reality is that any business that has clients and customers visiting on site needs both lobby and reception signs. And this applies to any sized business in any industry.
Whether your clients and customers have come to buy something or to enlist your services, a well designed custom business sign in your reception area sets the tone for business. It also reinforces who you are and what you do, and will inspire loyalty and confidence from those who appreciate what you have to offer. It also adds certain credibility to the business as a whole.
Another element that business owners often ignore is that good indoor office signage will also improve the appeal of the work environment for those who work there. This in itself can be a huge plus, because employees who are exposed to well thought-out meaningful reception signage generally feel proud, which improves commitment, boosts morale, and helps to give a feeling of satisfaction to those who work there.
While many, if not most, businesses erect exterior signage that helps identify where they are located, at the same time building the brand, those that don’t, rely on interior custom business signs even more. For them custom reception signage creates the very first impression of the business – and first impressions are hugely important. Of course good service is vital too, but image is more influential than many people realize.
So what sort of new and interesting custom business signs work in reception areas?
Different Types of Corporate Custom Business Signs for Reception Areas
Corporate interior signs have an enormous amount potential, and they can be as simple or sophisticated as you wish.
But if you want to stand out from your competitors, it helps to think out of the box. Instead of standard signage think about murals or printed graphics for your walls, or custom wallpaper that covers walls or creates a vertical banner with a strong message.
Another idea is to use wall art to tell the story of your brand, perhaps combined with dimensional logos.
And it’s not just walls that can be used for custom signs; window graphics and window film can be used to create unique designs with a powerful impact, as can graphics on the floor.
Of course colors are important, and those used for custom business signs should follow through from your corporate colors. Ultimately signage won’t just endorse your brand and help sell your business, well done it will enhance the interior design of your office, store or other business space.
If you want a truly customized solution for your Atlanta lobby or reception areas, MegaBytes Digital can help with ideas, designs, and implementation of the full range of signage, from traditional to highly innovative contemporary types. Contact us today so we can get started working on your business spaces and help to improve your image.